'JEJUAIR' collaborated with the popular character "ZANMANG LOOPY" from 2022 to 2023
to deliver a differentiated customer experience. In-flight merchandise and
limited-edition items featuring Loopy’s cheerful and lovable charm received great responses
from MZ generation customers.
The collection included designs that reflected the airline’s identity,
such as Loopy dolls in cabin crew uniforms and boarding pass-themed stationery.
This project is recognized as a case of expanding JEJUAIR’s unique brand experience
by adding character-driven emotion to the joy of travel.
